Snickers found amusing-fails all over NYC and put these stickers next to them seem fun, site-specific OOH that read
"You make mistakes when you're hungry."
People tend to notice fails, fails attract curious and amusing in their own way, which makes this idea work extremely well.
Just by adding a little sticker it helps Snickers to have the affection for people's to notice the mistakes, which had been around for a long, long time.
It would be done much better if Snickers invite audience in seek for this kind of funny mistakes.
Reality: "Creative campaign, but it's vandalism."?
The stickers were temporary just to be photographed and removed.
BBDO says: "These were easy-to-peel-off stickers that were only up for a short period of time in order to capture the images included with real people in front of real mistakes. The branded stickers were taken down shortly after."
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Snickers OOH #hungrymistakes |