Snickers found amusing-fails all over NYC and put these stickers next to them seem fun, site-specific OOH that read "You make mistakes when you're hungry."
People tend to notice fails, fails attract curious and amusing in their own way, which makes this idea work extremely well.
Just by adding a little sticker it helps Snickers to have the affection for people's to notice the mistakes, which had been around for a long, long time.
It would be done much better if Snickers invite audience in seek for this kind of funny mistakes.
Reality: "Creative campaign, but it's vandalism."?
The stickers were temporary just to be photographed and removed.
BBDO says: "These were easy-to-peel-off stickers that were only up for a short period of time in order to capture the images included with real people in front of real mistakes. The branded stickers were taken down shortly after."
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| Snickers OOH #hungrymistakes |
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| Snickers OOH #hungrymistakes |
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| Snickers OOH #hungrymistakes |
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| Snickers OOH #hungrymistakes |
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| Snickers OOH #hungrymistakes |
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| Snickers OOH #hungrymistakes |
CREDITS
Client: Snickers
Agency: BBDO New York
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Art Director: Bianca Guimarães
Senior Art Director: Florian Marquardt
Senior Art Director: Fernando Mattei
Senior Copywriter: Rodrigo Linhares
Photographer: Billy Siegrist
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Dylan Green
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal
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