Fitness and Sports Nutrition store - ProteinWorld, launch an advert "ARE YOU BEACH BODY READY" that is all over London Underground.
Had caused an interesting stir among social media, some audience began vandalising the posters and created a lot of noise in the digital world.
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| your body is not a commodity |
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| everyone is beach body ready |
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| if this is not standard of beauty, why bother other (the ads) who seeking for slim? don't quite get it |
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| her logic: anti-smoking campaign would work just by discouraging through ads |
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| nice: dont't worry about it, you look gorgeous just the way you are. |
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| how to get a beach body: take your body to the beach. |
Meaning: I am ordering a chicken sandwich, someone at the back saying, stop encouraging people to eat meat where I am perfectly fine with vegetable...hum, something not quite right
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| Free exposure: Almost 70k people sign for this #beachbodyready petition |
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top are the most popular comment in the petition:
Does this mean Banking advert:
Telling you to prepare for your better future, work hard, saving, invest, do you feel offended?Or you will say, this seem very positive for me, start from today I will work twice as hard? I bet you won't |
If you are Protein World marketing team, what will you do?
Continue? Pull out? Or...
If you are marketing team for other brand, what will you do?
How Protein World Response
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| response from Protein World CEO |
What appeal do they really want from the brand?
In the end, Sales 3x + Facebook new page likes increase by 76.8%, its free!
Facebook page
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Final thought:
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| a page created just for that #EachBodysReady |
One of the Interesting Topic in the page
Other source of report:
theguardian : ‘Beach body ready’ ad banned from returning to tube, watchdog rules
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